Theoretical Frameworks Explaining CSR Communication

Abstract

The aim of this paper is to review the main foundations and theories through which researchers have attempted to explain the motives behind organizational communication regarding social responsibility. Given the complexity of this communicative process, intertwined with various factors and variables related to sending conditions and how the audience perceives and receives social messages. At this level, we have divided these theories into two types: (1) Theories related to voluntary communication; (2) Theories addressing social communication as a response to the influence of external stakeholders.